Jacob Shafer

Director of Training

Jacob Shafer was around School Spirit Vending from the very beginning because of family connections, but hadn’t had much involvement other than ‘dinner table conversation’ and a knowledge of his uncle Matt’s entrepreneurial nature. In college he learned a bit about the vending world after taking over his brother’s vending route in order to pay his fraternity fees. He continued to work for SSV in a light capacity through his time doing grad work at Texas Christian University, and was intrigued by the nature of the business.

Over the course of his grad school experience, Jacob became frustrated by the reality of having to go ‘where the money was’ rather than studying what he was passionate about. He eventually put a pause on his grad school pursuits and jumped into SSV full time. He seized the opportunity to buy out his brother’s vending territory and the rest is history.

Jacob now works as SSV’s Director of Training, which he considers to be a great learning opportunity for more teaching. He is in charge of developing the mentor-ship program and is also the Head Mentor. He is passionate about developing a program that he can use seamlessly and can also be something that can be passed on to others.

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